Coyote Howling at the Moon

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[Note: As of September, 2010, I have suspended the Newsletter for an indefinite period.
I'm taking some well-deserved time off from the public exposure of monthly Commentaries.
In the meantime, the subscriber email list for the Newsletter mailings is currently closed.]



I write a publication called The Herbst Newsletter
(catchy title, huh?). In the '80s and '90s, my newsletters were snail-mailed quarterly to my friends and clients. Since 2002, they've been sent out to subscribers via
email on a monthly basis (roughly about ten times a year, since I usually take two months off from the pressures
of writing commentaries with deadlines).
Most of my newsletter commentaries since 2002
have focused on Civilizational Astrology, specifically the unprecedented Uranus-Pluto alignment that spans 2007-2022. This period is arguably the deepest, most profound crisis ever faced by collective humanity. I have written about various dimensions of symbolic meaning that will shape the decade of the 2010s, from the history of past Uranus-Pluto alignments in the 1930s and 1960s, to future alignments later in this century.
Newsletters are archived here on the site after being emailed to subscribers, along with other essays, both new and old. Much of what I've written in the past seems to be aging nicely and holding up well, but you get to be the final judge of that.
If you would like to receive the newsletter, click here and send me an email. Subscriptions are free, and you may unsubscribe at any time.
To UNSUBSCRIBE from the newsletter, click here
to send me an unsubscribe email. (Be sure to send that request from the same email address you originally used to subscribe, or type your subscriber email address into the body of the text.)
The page All Newsletters and Essays contains the complete index for nearly 100 of my articles and essays that are free to read or download. The 40+ commentaries in what I call the Uranus-Pluto Series comprise together a panoramic view of the amazing times in which we live.
Since these are PDF files (Portable Document Format), Mac users can open and read them with the standard Mac utility Preview. Windows users will need the Adobe Acrobat Reader utility. Your browser probably came with the Acrobat Reader, but if not, click here to go to Adobe's Acrobat page, from which a free copy of the Reader utility can be downloaded.


Below is a sample excerpt from my Spring 1996 newsletter to whet your appetite. I don't know if someone can be
both a diehard idealist and a cynical curmudgeon at the same time, but that does seems to be where I live…

"Are Astrological Sessions Really Helpful?"

Basic marketing strategy in Con Man Capitalism 101 involves convincing potential customers that services or products are not merely valuable, but so preeminently essential to their well-being, happiness, or comfort that they can't afford not to buy them. Like the carrot in front of the donkey, the wormed hook to entice the fish, we poor "consumers" suffer a deluge of lies, hype, and posturing in marketing and advertising, all aimed directly at our greatest vulnerability — our fantasies.
America is dangerously out of balance. This country has turned into a Disneyland dream factory that respects neither nature nor humanity. We are obsessed with marketing fantasies of perfect happiness and instant transformation. If we listened only to advertising (and believed it), we'd conclude that buying stuff must be the reason for existence and the solution to all life's problems.
Folks, I can't market my work that way. I can't dangle seductive promises about the amazing results of sessions to make you thinner, happier, sexier, or richer. Your hair won't grow back, and your thighs won't get smaller.
OK, then what good are sessions? Well, you may actually be a little wiser at the end, and certainly closer to your center, so that afterwards you'll feel more grounded, more connected, and more sane. Readings can help you find your way home to yourself.
Gee, that sounds pretty good, really, but even those payoffs require more from you than just buying the session. Wisdom and sanity aren't simply delivered to your door like FedEx packages. You have to work for wisdom.

Keep in mind that you already know much more about yourself and your life than you may realize. The magic of sessions involves connecting my tools and insights with your core knowing. While much of the information in a session comes from my expertise with astrology, the shape and subtlety of that information grow out of our interaction. And our interaction depends on us both, not just me.
Everyone alternates between waking and sleeping. We all have moments when we're really smart, and other moments when we're really stupid. I need you to be smart during your reading. See, I'm a real professional. I will offer you my undivided attention and all my skills. But you make it possible for me to do my best work by being awake during the session, alive and with me in the moment, connected to the thoughts and feelings of your higher intelligence, and open to remembering who you truly are, beyond the concerns of your ego.
I may do most of the talking in a session, but you have to actively participate, even if you're not saying anything, because I can't create this magic by myself.
So yes, astrological sessions can provide extraordinary information and have great impact. Buying a session can indeed help you come home to yourself, and coming home is always worth the journey. But you have to show up and truly be present for that to happen.
Saying this so plainly may not be "smart" advertising, but it is true, and I'd rather market my work based on the truth than on new age smoke and mirrors.



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